Influencer marketing and digital content have grown quickly, but the rules around them have tightened just as fast. What looks like a simple collaboration can carry legal and regulatory risk if it is not handled properly, whether that is unclear contract terms, inadequate advertising disclosure, or disputes over content ownership and usage rights.
Regulators such as the ASA and CMA are paying closer attention than ever to sponsored content, and the consequences of getting it wrong range from takedown demands and reputational damage to enforcement action. For creators and brands alike, the informal arrangements that once worked on a handshake now need proper legal foundations.
At Gordons Partnership, we advise influencers, brands, and agencies on how to structure relationships, stay compliant, and protect their commercial interests.
That includes drafting and negotiating brand collaboration agreements, advising on disclosure obligations, protecting intellectual property, and resolving disputes when relationships break down. Our focus is practical: clear agreements, proper disclosure, and fast resolution when things go wrong.
We work with clients at every stage, from a first brand deal to established agencies managing rosters of talent, and we tailor our advice to the commercial realities of the digital space.
We draft and review contracts covering deliverables, usage rights, exclusivity, payment terms, and campaign expectations.
This ensures both sides know exactly what is required and reduces the risk of disputes later.
We advise on advertising rules, including when content must be labelled as an ad and how to stay compliant with current regulation.
We support agencies and management businesses with agreements that define responsibilities, revenue sharing, and control.
We help structure giveaways and campaigns so they comply with consumer law, data protection rules, and relevant regulations.
When issues arise, whether unpaid work, breach of agreement, or reputational damage, we act quickly to resolve disputes and protect your position.
The digital space moves quickly, so advice needs to keep up. We give clear, direct guidance that helps you act fast without exposing yourself to unnecessary risk. Whether you are an influencer, a brand, or an agency, we focus on what matters in practice, making sure your agreements are clear, your expectations are aligned, and you are protected if things change.
Drafting agreements that reflect how collaborations actually work
Making sure content delivery, approvals, and timelines are clearly set out
Protecting payment terms and managing delays or disputes
Advising on usage rights, ownership, and future use of content
Ensuring compliance with advertising and disclosure rules
Working quickly when issues arise to resolve them without escalation
Keeping everything practical, so legal advice fits how you operate day to day
Straightforward advice in a complex space
Support when timing matters
Real insight into how digital partnerships work
Helping you avoid issues before they arise
Yes. A clear agreement protects both sides and avoids misunderstandings.
Regulators can take action against both brands and influencers. It is important to get this right from the start.
Yes. We advise on recovery and dispute resolution.
If you need advice on any commercial matter, please do not hesitate to contact our commercial team.
Gordons Partnership, clarity and confidence in legal advice, from people you can trust.
If you’d like to talk about how we can support your business, contact our commercial law team.
Call us on 01483 451900
